Custom Gear (Kit Store)

Based on your feedback and endurance level requirements, we’re again offering high quality gear at a few price points. The kit gear is designed and manufactured across the pond in Wisconsin at Borah (they do the Iceman Cometh gear among many other races and teams). Both women’s and men’s gear is available. All gear comes with a lifetime guarantee.

Purchase Race/Kit Gear Here (the kit store is open through July 12, 2026)

  • Race or club cut
  • You may also purchase gear from past events. Click on this year’s gear type and you’ll see the other years’ designs.
  • For other merchandise, use the BikeReg registration site under Register.
  • You will order and pay for the gear through Borah. Gear orders will go into production every two to three weeks. A ship date will be sent to you when the orders get processed. It will ship directly to you.
  • Once you enter the store, click on each item for a detailed description.
  • Click on the “back” thumbnail in the lower left section to see the back design.
  • If you have product quality issues or followed the size chart suggestions and aren’t completely satisfied with how your garment fits, Borah will replace it or exchange it for a new size. For size issues, you can either trade in your current apparel for the right size or keep it, give it to a teammate, and get a better-fitting size for yourself at 50% off the original purchase price. Details here.